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Saunas and well-being through the power of words

Sauna is an integral part of Finnish culture and Sauna Menthol™ products are designed to bring freshness and coolness to your sauna experience.
In our blog, you will find useful information about how menthol crystals are used in the sauna and how they can open the airways, relieve flu symptoms, and relax the body and mind.

Take a look at our articles, where we discuss the following topics, among others:

What are menthol crystals?

How menthol as a 100% natural raw material brings a cooling and refreshing effect to the sauna. There are many names, for some it is sauna scent, sauna ice or menthol crystal.

The benefits of menthol in the sauna:

Read how menthol opens the airways and brings relief from the flu during a sauna.

The versatile use of menthol crystals:

Menthol is not limited to the sauna - read more about the use of menthol crystals in e.g. foot baths and steam breathing.

Sauna and well-being:

How saunas and Sauna Menthol products support comprehensive well-being and relaxation.

Whether you are a sauna lover, looking for relief from the flu or interested in well-being, our blog offers you plenty of useful information. Stay up to date with the latest tips and be inspired to bring more relaxation into your life!

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Blog posts

10 asiaa joita et ehkä tiennyt saunomisesta

10 things you might not know about sauna bathing

For Finns, a sauna is much more than just a place to wash, relax or escape from everyday life. It is a part of our culture, history and everyday life, surrounded by countless stories, traditions and surprisingly special details. Although sauna bathing is a given for many of us, there is a lot about it that few people really know. Here are ten interesting and sometimes surprising facts about the sauna, its history and customs, which can deepen your own sauna experience. Check them out. 1. There are more saunas than cars in Finland It is estimated that there are over 3.3 million saunas in Finland. That means almost one sauna for every inhabitant. Many homes have their own sauna, but saunas can also be found in cottages, swimming pools, workplaces and even in the common areas of apartment buildings. Saunas can also be found on ships, hotels and public buildings. For comparison, there are around 2.8 million cars in Finland. This says a lot about how central a sauna is to the Finnish lifestyle. 2. The use of menthol in saunas is a relatively new phenomenon Although the Finnish sauna itself is an ancient tradition, the use of menthol saunas only began to become more common in the late 20th century. Originally, menthol was mainly used for medicinal purposes, for example in conjunction with steam inhalation to relieve congestion. Since then, the refreshing and cooling effect of menthol began to be associated with saunas, and menthol products became popular, especially in winter, when they open the airways and bring its characteristic refreshing note to the sauna. This is exactly what Sauna Menthol sauna ice, for example, offers. 3. The first saunas were smoke saunas without a chimney A smoke sauna is the most historically original form of sauna. In it, the stove is heated with wood without a chimney, and smoke fills the entire sauna. After heating, the fire is turned off and the smoke is vented out, after which sauna bathing begins. The soft and even heat of a smoke sauna, as well as the smell of smoke, create a unique atmosphere that a modern electric stove cannot fully imitate. The construction and use of a smoke sauna require special expertise, and in many places this tradition is still strong. The number of stones in a smoke sauna stove is also many times higher than in a traditional sauna, so heating alone takes several hours. 4. The sauna is not just a Finnish invention – but Finns made it a culture Although the sauna is strongly associated with Finland, other cultures also have long traditions of steam and baths. The Russians have banya, the Turks have hamam, and the Japanese have sento and onsen baths. What makes the Finnish sauna special is its place in everyday life and culture. In Finland, the sauna is not a luxury, but an essential part of everyday life and community. It has been a place for purification, births, deaths, and important discussions throughout history. 5. The word "Löyly" does not translate directly into any other language “Steam bath” means both hot steam and the spirit of the sauna. It is a word that has both concrete and symbolic meaning. Many languages ​​do not have an exact equivalent for steam bath, and therefore the word is often used as such internationally. There is a lot of tacit knowledge involved in the quality of a steam bath: how much water is poured into the heater, and at what rhythm. A good steam bath is soft, moist and pleasant, and not burning hot. 6. A menthol sauna can ease flu symptoms The effect of menthol is based on its ability to stimulate cold receptors in the skin and mucous membranes, which gives a cool and refreshing feeling without an actual drop in temperature. When menthol, such as Sauna Menthol , is added to the sauna water, it evaporates with the hot steam and spreads evenly throughout the sauna. This can relieve respiratory congestion and throat irritation, and many people use menthol, especially in the winter during flu season. A menthol sauna is not a medicine, but it can bring relief and increase the relaxing effect of sauna bathing. 7. Sauna use burns calories and activates blood circulation Although sauna bathing is not a substitute for exercise, its effects on the body are real. The heat raises the body temperature and speeds up the heart rate. This increases blood circulation and can burn up to 300 calories per hour, depending on the temperature and the duration of the sauna. At the same time, the body sweats profusely, which helps eliminate fluid and can bring a feeling of lightness. Regular sauna bathing, combined with a healthy lifestyle, has been shown to support overall well-being. 8. The first public saunas served as birthing centers Before hospitals became common, the sauna was often the cleanest and warmest place in the village. That's why births took place there. The hot steam killed bacteria and kept the air clean, and the heated sauna provided a peaceful and safe environment for childbirth. The sauna was also a place where the sick were treated and the deceased were prepared for burial. Thus, the sauna was strongly associated with the cycle of life from beginning to end. 9. Sauna temperatures weren't always as high as they are today In smoke saunas, the temperature was often 50–70 degrees, and the soft steam was created by continuously throwing water on hot stones, which are exceptionally abundant in smoke saunas. After electric heaters became more common in the mid-20th century, sauna temperatures rose to 80–100 degrees in many places. This is not necessarily a better or worse way, but a different one. Many people find the softer heat of a traditional smoke sauna more pleasant than the dry heat of an electric sauna. 10. The world's largest sauna is found in Finland The world's largest sauna is located in Teuva and is officially in the Guinness Book of Records. The sauna can accommodate over 250 people at a time. This shows how strongly the sauna experience is communal in Finland. Large event saunas and communal sauna use are part of the culture, and they bring people together in the same way as small home saunas in the family circle. Summary A sauna is much more than just a "warm room" where you sweat. It is part of Finnish identity, tradition and well-being. The history and diversity of sauna bathing make it a phenomenon that is both everyday and exceptionally rich. The menthol sauna brings a modern twist to this tradition, combining the old sauna ritual with a fresh and invigorating effect. Whether you are a fan of a traditional smoke sauna or a user of a modern electric sauna, there is always something new and fascinating to learn about saunas.

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Saunominen ja urheilijan palautuminen – kuinka sauna ja mentholkiteet tukevat lihashuoltoa

Sauna bathing and athlete recovery – how sauna and menthol crystals support muscle maintenance

Sauna bathing is an excellent recovery method for active people and athletes. Heat, sweating and relaxation support the body's natural processes and help you recover from exertion faster. When sauna products, such as menthol crystals or sauna ice , are combined with traditional sauna bathing, recovery can be supported even further. In this article, we explain why the sauna is an athlete's friend and how sauna ice can take the recovery experience to a new level. The effect of the sauna on an athlete's body After a hard workout, your muscles need time and support to recover from the hard work. The heat of the sauna increases blood circulation, which speeds up the removal of waste products from the muscles. At the same time, your body temperature rises, which relaxes your muscles and eases tension. Sweating, in turn, helps to remove excess fluid and sodium, which can significantly reduce swelling. Regular sauna use has also been linked to improved endurance and heart health. As the body adapts to heat stress, oxygen uptake and blood circulation can also improve, supporting an athlete's long-term performance. The psychological benefits of sauna for athletes Recovery is not just a physical process, but also calming the mind. In a sauna, the body relaxes and stress hormone levels decrease, which promotes deeper sleep and mental recovery. Athletes especially benefit from this, as sleep is one of the most important factors in recovery. Menthol crystals and sauna ice to support recovery In addition to the traditional sauna, athletes can use sauna products that bring new dimensions to recovery. Menthol crystals are known for their refreshing, cooling effect. When added to the sauna water, they open the airways, refresh the mind and create a pleasant cool feeling on the skin in the middle of a hot sauna. This alternation of heat and coolness is somewhat reminiscent of cold-hot therapy, which is a familiar method for many athletes to relieve muscle pain. Sauna ice, on the other hand, releases menthol in a more controlled and longer time, making the sauna experience evenly cool and refreshing. With these products, sauna bathing becomes a more versatile and even more restorative experience. Practical tips for athletes taking a sauna Do not use the sauna after exercise until 30–60 minutes have passed at the earliest, so that the body has time to begin its natural recovery process. Avoid sauna sessions that are too long; 10–15 minute sessions are sufficient for most athletes. Drink enough water before and after the sauna, as sweating increases your need for fluids. Try using menthol crystals or sauna ice in the sauna water, especially after hard training days. Alternate hot and cool moments, for example with a cooling shower, which enhances muscle recovery. Summary Sauna is an excellent recovery aid for athletes and active people. The heat relaxes the muscles, improves blood circulation and helps the body recover from physical exertion. When combined with menthol crystals, or sauna ice , as a sauna scent, a refreshing and cooling element is added, making recovery even more effective and pleasant. Sauna bathing is not only a traditional Finnish practice, but also a modern and natural way of recovery that fits perfectly into an athlete's everyday life. Also include Sauna Menthol in your sauna routine

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Saunajää – raikas lisä löylyhetkiin

Sauna ice – a refreshing addition to your sauna session

In addition to traditional saunas, many people want to bring something new and very refreshing to their sauna experience. Sauna ice , also known as menthol crystals, sauna crystals, menthol crystals or sauna menthol , meets this need. Sauna ice brings a fresh, cool feeling to the sauna, which refreshes the body and mind in an extraordinary way. What is sauna ice? Sauna ice is a crystalline product made from natural menthol, which is used in the sauna in conjunction with the steam water. The crystals are pure menthol, and their special feature is a strong cooling and refreshing effect. The sauna crystals melt with the steam water and release a fresh menthol scent with the steam, which spreads throughout the sauna. The product is known by many names: sauna ice menthol chloride sauna crystal menthol crystal menthol ice cream All of these refer to the same product, the idea of ​​which is to bring a refreshing and cleansing addition to traditional saunas. How does sauna ice work? When a small amount of menthol crystals is added to the sauna water and thrown into the heater, a special sauna experience is created. The hot steam combines with the cool menthol and creates the impression that the air feels hot and cool at the same time. This contrast of temperatures opens up the breath and refreshes the whole body. Using sauna ice is a reminder of how saunas can have a variety of effects on the body and mind. The cooling sensation produced by menthol crystals can ease breathing, relax muscles, and increase the feeling of well-being after a sauna session. Using sauna ice in the sauna Using sauna ice is easy and safe if you remember a few basic instructions: Just add a few small menthol crystals to the sauna water. Pour water into the heater as normal. Enjoy the instantly spreading fresh menthol vapor. Too many sauna crystals can make the sauna too strong, so moderation is key. Many people find their own comfortable amount by experimenting, but usually a small piece is enough to have a refreshing effect with sauna ice. Remember that sauna ice melts at temperatures above 41 degrees, so do not take a bag into the sauna, but rather make a dose outside the sauna, either in a sauna bucket or in a larger amount of sauna water. Why choose sauna ice? Sauna ice brings excitement and variety to your regular sauna experience. It is the perfect choice when you want something new for your sauna or want a refreshing feeling after a hot sauna. Menthol crystals are ideal for, for example: in connection with cooling down and open water swimming for recovery after sports performance to open your breath during flu season or just for fun as a refreshing element to accompany relaxation Many people find that sauna ice brings an almost spa-like atmosphere to the sauna, combining warmth and freshness. Sauna ice as a gift Sauna crystals are also an excellent gift idea for a sauna lover. Stylishly packaged sauna ice is a practical and surprising gift that will bring joy to many sauna sessions. It can be used to offer the recipient a new kind of experience that will be remembered for a long time. We also offer a special gift package for Sauna Menthol products, which you can purchase here. Summary Sauna ice, menthol crystals, sauna crystals, menthol crystals and menthol ice – a product called by various names – brings a new refreshing twist to Finnish saunas. It makes it easy to make a regular sauna a fresher, more invigorating and more enjoyable experience. If you're looking for a way to take your sauna experience to the next level, try Sauna Menthol sauna ice. A small amount can make a big impact – and a sauna experience that will be remembered.

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Kylmä-kuuma-hoidon hyödyt keholle ja mielelle

The benefits of hot-cold therapy for the body and mind

Traditional Finnish sauna culture often involves alternating between a hot sauna and a cooling shower or a cold shower. This practice is called cold-hot therapy, and its popularity is explained by its diverse well-being effects – for both body and mind. Social media shows that many top athletes favor this method, especially as part of recovery and honing their bodies to peak condition. But what are the benefits of this alternation, and why is it worth making it part of your own sauna routine? What does hot-cold therapy mean? Cold-hot therapy means alternating heat and cold, for example between a sauna and a cold shower. The treatment is based on activating blood circulation, balancing the nervous system and supporting the body's own recovery ability through various methods. This type of temperature variation has been used for centuries as part of folk healing and is now also used in the recovery of top athletes. 1. Improves blood circulation and metabolism The heat of the sauna dilates blood vessels and increases blood flow . When the body is suddenly exposed to cold, the blood vessels constrict. This "vascular workout" improves blood circulation and can help remove waste products from the body. Regular alternating between hot and cold can also support lymph circulation and reduce fluid retention in human tissues. 2. Speeds up muscle recovery Many athletes use hot and cold therapy to relieve muscle tension and strain. Heat relaxes and eases muscle pain, while cold reduces inflammation and swelling. The variation helps the body recover faster and relieves muscle tightness. 3. Strengthens immunity Alternating exposure to cold and heat acts as a natural stimulus for the body, stimulating the immune system. Many people find that regular sauna use and exposure to cold reduce their chances of getting sick, although scientific research on the subject is still in its infancy. The popularity of open-water swimming is also based on health benefits, which are strongly linked to cold-hot therapy. 4. Supports stress relief and sleep quality The heat of a sauna is known to calm, and the cold to awaken – this alternation can help balance the nervous system, reduce stress and improve sleep quality. Many people experience a deep sense of relaxation after a sauna and cold exposure, which can help them fall asleep faster and sleep more soundly. 5. Refreshes the skin and is good for breathing Sweating in the heat cleanses the pores, and the cold closes them again. The end result can be a cleaner and firmer skin. When combined with the treatment with Sauna Menthol , the effect also extends to the respiratory tract – the fresh menthol opens the breath and refreshes the mind. Menthol sauna ice as part of the treatment Sauna Menthol's natural and effective Sauna Menthol sauna ice makes cold-hot treatment even more enjoyable. The cooling effect of menthol is felt on the skin and in the respiratory tract, and it is ideal for use in conjunction with sauna bathing before or after exposure to cold. The product is used by simply adding a small amount of sauna ice crystals to the sauna water. The end result is a fresh and refreshing sauna experience. Compared to traditional sauna scents, menthol crystals are comparatively very strong and effective. Just a few menthol crystals are enough to create an exceptionally fresh, refreshing and cooling feeling in the sauna. How to start hot-cold therapy Start with a sauna – warm up for 10–15 minutes to activate your body and blood circulation. Go cold – take a cold shower or dip outside or in an open area. Return to the sauna – warm up again and repeat the treatment cycle as needed. Use Sauna Menthol – refresh the experience with the freshness of menthol. Effectively opens the airways. Summary Hot-cold therapy is an easy and effective way to support the well-being of the body and mind. It is a perfect part of the sauna tradition and works perfectly in combination with Sauna Menthol sauna ice. Whether you are relaxing or recovering from a workout, this combination offers a natural and refreshing way to take care of yourself. Discover Sauna Menthol sauna fragrance here.

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5 syytä käyttää mentolia saunassa – hengitysteistä rentoutumiseen

5 reasons to use menthol in the sauna – from respiratory relaxation

A Finnish sauna is a place to relax, cleanse and recharge your batteries. Many sauna users like to complement the experience with various sauna scents, one of the most popular of which is menthol. Menthol crystals have quickly become popular among sauna scents, and for good reason, as menthol not only smells fresh, but also brings many tangible health benefits to the sauna experience. Here are five good reasons to include menthol in your next sauna session. 1. Clears the airways One of the most well-known effects of menthol is its ability to open up blocked airways very effectively. Menthol crystals (sauna ice) dissolve in hot sauna water and create a refreshing vapor that helps you breathe easier. This makes menthol especially popular during flu season or when you feel congested or have allergy symptoms. Many people experience relief after just the first breath. 2. Cools and refreshes the body Although the sauna itself is a hot and sweaty place, the menthol sauna scent provides a contrast. It creates a cool feeling on the skin, which invigorates and makes you feel pleasantly fresh. This cooling effect occurs when menthol activates the skin's cold receptors. Many athletes and active people use menthol in the sauna to support recovery precisely because of this property. Menthol is also used as part of sports performance in various forms such as sprays, creams or simply by inhaling it. 3. Relaxes the body and mind The scent of menthol also affects your mood. Its freshness combined with the soothing effect of the sauna heat helps relieve stress and tension. Breathing deepens, muscles relax and the mind calms down. Menthol brings a spa-like atmosphere to the sauna, making an ordinary sauna session a more luxurious and holistic experience. 4. A natural and effective alternative to synthetic fragrances Many sauna scents contain synthetic ingredients or strong fragrances that are not suitable for everyone. Menthol Crystals are pure, crystallized menthol (Mentha Arvensis) – a natural substance extracted from the leaves of the beach mint. It is effective even in small amounts and does not contain additives or artificial fragrances. This makes it an ideal alternative for those with sensitive noses or those who prefer natural cosmetics. 5. Easy and economical to use Only a small amount of menthol crystals is needed at a time – usually 1–3 small crystals per sauna water are enough. A small bag is enough for several sauna sessions and the dosage can be adjusted to your preference. The crystals can be added either directly to the water or used in a separate dispenser to achieve a consistent effect. This makes menthol an easy and cost-effective way to upgrade your sauna experience to a new level. It is an excellent sauna scent. Summary Using menthol, or sauna ice, in a sauna is much more than just a scent – ​​it is a holistic experience that supports breathing, refreshes the body, relaxes the mind and brings natural luxury to your sauna evening. It is suitable for both traditional wood-burning saunas and electric heaters and can also be combined with other sauna scents. If you haven't tried Sauna Menthol sauna ice in your sauna yet, your next sauna session is the perfect time to start. Check out our online store's selection and order yours either for yourself or as a gift.

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Miksi mentholi tehostaa saunakokemusta?

Why does menthol enhance the sauna experience?

Finnish sauna culture has been a part of relaxation, purification and togetherness for centuries. In recent years, sauna bathing has been accompanied by an increasing number of products that support sensory stimuli – such as menthol. But what makes menthol so special in a sauna? In this blog post, we explain how Sauna Menthol can take the traditional sauna experience to a new level. What is Sauna Menthol and how does it work? Menthol is a natural compound, mainly obtained from peppermint oil. It has a cooling and refreshing effect, which is widely used in products such as decongestants, cold gels and cosmetics. When menthol is used in a sauna, its vapors have a strong effect, especially on the respiratory tract. It gives a feeling of deeper breathing, freshness and even relief from congestion. Using menthol in a sauna can be an excellent way to increase well-being in a natural way. Menthol in the sauna – a sensory experience and relaxation at the same time In the sauna, menthol vaporizes due to the heat, so its effects begin to be felt immediately in the sauna. The effect is both physical and psychological: menthol opens the airways, cools the skin and brings a new kind of intensity to the sauna experience that traditional sauna scents do not provide. Sauna Menthol products are designed specifically for sauna use. The products are easy to dispense with a sauna scoop and are suitable for both electric and wood-heated saunas. All you need to use Menthol is heat and steam – it is a simple but effective way to bring a new dimension to your sauna. Who is Sauna Menthol sauna scent suitable for? A sauna laced with menthol is especially suitable for: for athletes recovery for those with a cold or congestion for cold cats who want a refreshing sauna experience for everyone who wants a little more from their sauna The use of menthol is also popular in tent saunas, cottages and travel saunas. It does not require any special arrangements, but it brings a clear difference to the sauna. Tips for safe use Although menthol is a natural substance, it should be used in moderation. Always follow the product-specific dosage and ensure that the sauna has adequate ventilation if necessary. Do not use menthol with children without being sure of its suitability and avoid getting the substance in the eyes. Try it and love it – buy Sauna Menthol from the online store Sauna Menthol products are designed to bring a fresh breeze to the Finnish sauna. They are suitable for both daily relaxation and special sauna evenings. Order easily from our online store and take your sauna experience to the next level. Discover this sauna fragrance and bring fresh breath to the sauna – Sauna Menthol.

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Saunajää – Raikas uutuus saunatuoksu kategoriassa

Sauna Ice – A fresh new addition to the sauna fragrance category

Sauna ice is an innovative and refreshing way to bring a pleasant scent to the sauna. It is made from menthol crystals using a special process. The menthol crystals come from mint oil (Menta Arvensis), which is Finnish for beach mint. The process results in an ice-crystal-like sauna scent that keeps its solid form up to 41 degrees. Sauna Menthol, or sauna ice, is a great touch of a new sauna experience that will surely be remembered by its user as a new sauna scent.

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Mistä saunomisen jälkihiki johtuu ja miten sitä voi hillitä?

What causes sweat after sauna use and how can it be controlled?

What causes sweat after sauna use and how can it be controlled? Sauna bathing relaxes the mind and refreshes the body, but sometimes after a sauna session, sweat continues to drip for a very long time. This aftersweat can feel unpleasant, but it is a completely normal phenomenon. In this article, we will find out why aftersweat occurs, what factors affect its intensity and how you can reduce it – both with traditional methods and with the help of Sauna Menthol . 1. What is aftersweat? Aftersweat means that you continue to sweat after you have been in the sauna. Even though the sauna is no longer hot, your body temperature remains elevated, and sweat is still trying to remove heat. Aftersweat can last from a few minutes to an hour, depending on: Sauna temperature About self-conscious heat tolerance Skin type About resilience 2. Why does aftershave occur? High body temperature The heat of the sauna (usually 70–100 °C) raises the body's core temperature. The skin and respiratory system actively carry away heat through sweating, even after the sauna. Dilated blood vessels Heat dilates the blood vessels in the skin, which increases blood circulation and water evaporation from the skin's surface. Hormonal effect Sauna bathing activates the production of adrenaline and endorphins, which can keep metabolism and heat production elevated. Recovery delay The entire body does not cool down as one piece immediately – the middle of the body and head area may stay warm longer. 3. Controlling aftershave: the best ways Cooling down Even cooling : replace warm air with fresh outdoor air or take advantage of a cool water bath (temperature 18–22 °C). Let the air circulate : make sure the sauna door and windows open properly immediately after the sauna session. Hydration and body care Drinking plenty of water or a light sports drink restores fluid and salt balance. Fresh wash : a shower or washcloth with a mild essential oil (e.g. lemon or eucalyptus oil) added to it removes sweat residue from the skin. Skin-friendly products Breathable clothing : cotton or bamboo keeps your skin cooler after a sauna. Soft towels : gently pat away sweat immediately after cooling down. Sauna scents have a reducing effect on sweating Menthol-based fragrances help with cooling: due to the effectiveness of menthol, the skin feels cooler, which results in less post-sweat. Add a few crystals of Sauna Menthol sauna fragrance to the sauna water and enjoy more effective cooling. Restorative rest Rest and relaxation should continue after cooling down: a moment of calming the body improves heat management and reduces the amount of sweating. 4. Sauna Menthol – helps control aftersweat Many people find that Sauna Menthol makes saunas both refreshing and reduces aftersweat . The cooling effect of menthol opens the airways and cools the skin, so the body does not overheat so easily. When you combine a menthol-based sauna scent with daily sauna use, you will notice a decrease in aftersweat and experience a fresher feeling long after the sauna. Finally Sweating is the body's natural mechanism for regulating temperature, but its amount can be controlled by cooling down, effective hydration and properly selected sauna scents . Try Sauna Menthol menthol products and make your sauna experience even more pleasant and fresh – both during and after the sauna!

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Saunakulttuurin kasvu maailmalla – suomalaisen löylytaidon vallankumous

The growth of sauna culture around the world – a revolution in Finnish sauna art

The growth of sauna culture is significant worldwide Sauna is no longer just a Finnish specialty or a small experience package behind the cottage, but its warmth has conquered the entire international market. In recent years, sauna culture has grown exponentially in the United States, Asia, and Central Europe – and there are a few clear reasons for this. 1. Wellness trends are bringing sauna to the surface People are increasingly looking for more effective ways to recover and manage stress. A sauna offers the perfect place to stop: the heat relaxes muscles, opens the airways and takes care of the skin. When wellness influencers and fitness professionals share their experiences, the moped is eager to show off. An infrared sauna installed in a yoga studio or a luxurious steam room in a spa hotel shows that a sauna is just as suitable for urban everyday life as it is for a cottage pier. In Finland, we often think of the sauna as just our everyday ritual, but around the world it is becoming a huge wellness business. 2. Digital inspiration – from social media to sauna benches Instagram stars, YouTube channels and TikTok videos are highlighting new forms of sauna: from traditional log saunas to increasingly popular futuristic sauna cabins. Sauna scents and steam bath scents – such as the new ones containing menthol – are receiving rave reviews in visual posts. When you see incredible sauna experiences on social media, building your own sauna vision feels even more attractive. Various products that enhance the well-being experience, such as sauna scent, sauna ice, steam bath scent and other related products, further enhance the sauna experience. 3. Cultures meet in the sauna Designer saunas have sprung up in many Asian cities, combining Finnish thermal rituals with Japanese hot tubs and Korean skin care. A spa in the heart of the city offers, for example, a round of five different aromatherapy saunas, and you can choose from several different rituals to create the most pleasant sauna experience for yourself. Different spas offer many different sauna scents as part of the sauna experience. 4. Ecology and Finnish sauna scents More and more consumers are choosing ecologically produced sauna products and sauna fragrances that are based on natural ingredients. Finnish-made menthol-based sauna fragrances have aroused interest: they often offer a freshness combined with nuances of Finnish nature. Sauna Menthol is one of the products that has impressed Finns as a sauna fragrance, and it is noticeable. 5. Sauna as a social experience Community has been at the heart of saunas for centuries. Now this extends to social media live streams, virtual sauna nights and international pop-up events. People meet each other on benches, exchange sauna tips and discover new sauna scents. This kind of social bonding is further increasing the popularity of sauna culture. Summary Sauna culture is no longer limited to Finland – it has become globally popular thanks to wellness trends, social media and innovative product concepts. Whether your sauna is a traditional log sauna, an infrared module or a spa sauna in a city hotel, make it a completely unique sauna experience by using sauna scents and Sauna Menthol. Welcome to the global sauna revolution!

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