World's first flavored menthol crystals made in a "top secret lab"
When the entrepreneurial duo drives into the fields of Ostrobothnia in an old camper van, wearing yellow protective suits and blue protective gloves, everyone knows something special is happening.
Our campaign video shows how the process of creating and testing new products can be tough, but also interesting. After testing over the summer, the new flavored menthol crystal products selected were: Lavender, Eucalyptus and Lemon. And yes, potato is not new scent even you can see it in the video.
They are, of course, manufactured in a top-secret laboratory… which happens to be located in the fields of Seinäjoki .
This is a humorous yet ambitious tribute to the sauna and Finnish creativity – and at the same time the beginning of a new era of sauna scents.
Why choose Sauna Menthol®?
The highest quality raw materials
Sauna Menthol® products use only the purest menthol and carefully selected essential oils. The quality is guaranteed by the fact that each raw material is carefully tested to ensure that the end result is consistent, safe and, above all, enjoyable. When you put the crystals in the sauna water, you can be sure that they will evaporate naturally and produce a clean, fresh scent without any additional additives.
Unique combinations
Our products stand out because we combine the freshness of menthol with classic sauna scents such as lavender, eucalyptus and lemon. These aromatized menthol crystals are not found anywhere else – they are the first of their kind in the world. This makes sauna bathing a new kind of experience: familiar scents, but in a completely new, refreshing form.
Finnish design and packaging
Sauna Menthol® is a Finnish brand with deep roots in Finnish sauna tradition. The products are designed and packaged in Finland, and their appearance and usability are thought out from the sauna user's perspective. We want to combine modern design, practicality and a strong Finnish identity with products that stand out both in the home sauna and as gifts.
Easy to use
Adding a sauna scent shouldn't be complicated. That's why Sauna Menthol® crystals are designed to be simple and effortless to use. Just take a few crystals or a small amount of aromatized mixture, add to the sauna water and pour into the heater. The scent immediately spreads throughout the sauna and makes your sauna experience unique – without any additional adjustments or waiting.
Saunatuoksu.fi – Sauna with nature.
Finnish sauna culture is sacred. But even though the benches have been warming us for centuries, the scents have been left behind. We decided to do something about it. Saunatuoksu.fi is dedicated to a new generation of sauna products. Fragrances that don't just smell good – they feel good. They refresh, relax and make sauna bathing an experience that will be remembered.
What do we have?
Sauna Menthol Crystals – 100% natural refreshment for saunas. Opens the breath, cools and refreshes.
Information & stories – Read sauna tips, usage tips and customer experiences on our blog.
You can throw these on the stove even on bigger sauna nights.
FAQ – The new era of sauna scents
What does “a new era of sauna scents” mean?
What does “a new era of sauna scents” mean?
The world of sauna fragrances has remained almost unchanged for decades: liquid scents, the same aromas, and the same method of use. Sauna Menthol® was created to completely challenge this. We didn't just want to create a new scent – but a completely new way to experience the sauna.
That's why we developed the world's first flavored menthol crystals , which combine: the cooling effect of real menthol, natural essential oils and crystalline, pure and alcohol-free form. It's no longer just about the sauna scent, but an experience that can be felt in your breath, on your skin, and in your state of mind.
Are you really the world's first manufacturers of flavored menthol crystals?
Are you really the world's first manufacturers of flavored menthol crystals?
Yes. Sauna Menthol® is the first brand in the world to combine: menthol crystals, natural essential oils and the crystalline form of use as a sauna fragrance
Before us, there have been no products on the market where menthol and fragrance are functionally combined in the same crystal. This is not just a new product – this is a new product category in the world of sauna scents.
How do flavored menthol crystals differ from regular sauna scents?
How do flavored menthol crystals differ from regular sauna scents?
Traditional sauna scents: are usually liquid, often contain alcohol or synthetic fragrances, evaporate quickly, Fragrance is mainly an olfactory sensation.
Sauna Menthol® crystals: are a completely alcohol-free option, 100% natural ingredients, affect breathing, skin sensation and body, dispensed as crystals → more natural, more manageable use and very high yield (approx. 80 saunas per bag)
The end result is more than a scent – it's a feeling, a refreshment, a relaxation and an experience.
Why are menthol crystals + essential oils a better combination?
Why are menthol crystals + essential oils a better combination?
Menthol liquid: cool, open your breath and strongly refreshing
Essential oil: brings the atmosphere, affects mood and supports the body aromatherapeutically
Combined, they form a holistic experience: You don't just smell the sauna – you feel it.
Why do you say you created your own product category?
Why do you say you created your own product category?
Because it's not about: from the usual sauna scent, from ordinary menthol crystals and not just aromatherapy
Aromatized menthol crystals are a new kind of hybrid: sauna aroma + effect + form.
Before Sauna Menthol®:
→ there was no similar product.
Now:
→ is a whole separate category in the world of sauna scents.
Why is this important for a sauna user?
Why is this important for a sauna user?
That means for you:
✅ cleaner experience
✅ stronger effect
✅ a more natural option
✅ longer duration
✅ better controllability
✅ a completely new feeling in the sauna
Is this just a trend or a permanent change?
Is this just a trend or a permanent change?
We strongly believe that flavored menthol crystals are not a passing novelty but: the future of sauna scents.
When someone experiences true differentiation, there is usually no going back to traditional products.
The fields of Ostrobothnia and yellow protective overalls – this is where a new era of sauna scents begins.
Check out our blog posts
Sauna Menthol and eucalyptus – an effective sauna experience for body and mind
What is eucalyptus? Eucalyptus is a plant whose essential oils are known for their fresh, cleansing scent and aroma. Eucalyptol is the main active compound in eucalyptus, and is widely used in respiratory support products and aromatherapy. In the sauna, the scent of eucalyptus is often perceived as clarifying and very calming. What is menthol? Menthol is a natural compound obtained from mint plants. It is known for its cooling and refreshing effect, which is felt both on the skin and in the respiratory tract. In the sauna, menthol brings a pleasant contrast to the hot air and body warming, making the sauna experience more intense and refreshing. The effect of Sauna Menthol products is based on pure menthol. This is also associated with the term sauna ice. How eucalyptus and menthol work together in a sauna The heat of the sauna effectively releases the aromas of eucalyptus and menthol into the air. When inhaled, these affect the respiratory tract and the senses simultaneously. Eucalyptus supports smooth breathing and menthol adds a cool, refreshing feeling. Together, they create a balanced and deep sauna experience that cleanses the entire body. Airway support and opening The combination of eucalyptus and menthol can help to open up a stuffy feeling and make breathing much more pleasant. In a sauna, this is especially felt as a freshness of the nose and respiratory tract. The combination is well suited, for example, after the flu season or when the air feels heavy to breathe. If you want an effective and opening effect, Sauna Menthol Eucalyptus is the right product for you. A fresh and cleansing atmosphere in the sauna Eucalyptus brings a clean and natural scent to the sauna, while menthol enhances the feeling of freshness. This combination creates a spa-like atmosphere in the sauna, where breathing feels light and the environment is pleasant. The scent is not heavy, but clear and refreshing. Recreation and relaxation in the same experience Menthol refreshes the body and mind, especially during a hot sauna. Eucalyptus, on the other hand, supports calmness and deeper relaxation. Together, these help to move from a busy everyday life to a calmer state and increase the restorative effect of sauna bathing. Why menthol and eucalyptus are popular sauna scents Menthol and eucalyptus are natural ingredients that are well suited to sauna culture. They do not overshadow the sauna's own atmosphere, but complement it with their own aromas and nuances. For many, these scents feel more pleasant than artificial (synthetically produced) aromas, and they support sauna bathing as part of well-being. Sauna tips for using menthol and eucalyptus Menthol and eucalyptus are always used according to the manufacturer's instructions. A small amount is enough, as the heat of the sauna enhances the effect. The scents should be added to the sauna water and the heater so that they spread evenly throughout the sauna. Conscious breathing deepens the experience and increases relaxation. Summary of the benefits of eucalyptus and menthol in the sauna Eucalyptus and menthol support breathing, refresh the body and mind, and enhance the atmosphere of the sauna. The combination makes sauna bathing more than just a thermal experience, adding a sensory-activating and relaxing dimension to it. Finally The combination of menthol and eucalyptus is an excellent choice for anyone who wants to deepen their sauna experience in a natural way. Sauna Menthol products are designed to provide a balanced and pleasant fragrance experience that supports both relaxation and rejuvenation. The sauna becomes a moment where body and mind meet in peace.
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The new era of sauna fragrances is here – Sauna Menthol® introduces the world's first flavored menthol crystals
A new era of sauna scents is here. Sauna Menthol® introduces the world's first flavored menthol crystals – Eucalyptus, Lavender and Lemon – that combine the freshness of menthol with natural essential oils. The result is a completely new, natural and exhilarating sauna experience that awakens, soothes or energizes, depending on your preference.
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Sauna cleaning and maintenance: How to keep your sauna in good condition year after year
The cleanliness and good condition of the sauna affect both the quality of the sauna and the sauna experience. Many people remember to throw the sauna, but the daily and regular maintenance of the sauna is easily overlooked. A well-maintained sauna will last for decades and provide a pleasant, healthy and safe sauna environment. When you can maintain your sauna weekly or monthly, you can avoid a major one-time operation. Here is a comprehensive guide to cleaning and caring for your sauna. Why is sauna cleanliness important? Sauna materials accumulate a surprising amount of moisture, sweat salts, dirt and bacteria. If surfaces are allowed to become dirty or moldy, the lifespan of the sauna will be shortened and the quality of the sauna will suffer. Cleanliness also affects the behavior of scents and aromas: when the sauna is clean, menthol crystals and other scents, for example, work more naturally and evenly. Daily cleaning: the foundation for good sauna hygiene After each sauna session, it is a good idea to do a little routine cleaning, which prevents dirt from accumulating and makes it easier to deep clean later. With a little effort, the sauna will stay in good condition. 1. Ventilate the sauna properly Open the door and any vents to allow moisture to escape. Good ventilation prevents mold growth and keeps the structures dry. It is often a good idea to leave the sauna door open after a sauna session, allowing the hot air to spread into the bathroom and act as a drying function. The aromas of the used sauna scents will also evaporate better from the sauna. 2. Rinse the benches and floor Use cool or lukewarm water. Rinsing removes sweat, foot prints and surface dust. In outdoor saunas, rinsing also removes sand and other excess debris from the outside. 3. Check the sauna stones It is advisable to replace crumbling or cloudy stones in a timely manner. High-quality stones improve the softness of the sauna and extend the life of the heater. It is recommended to replace sauna stones every 1-2 years. Weekly cleaning: surface maintenance Weekly cleaning helps keep wooden surfaces in good condition and prevents dirt from absorbing deeper. 1. Wipe the benches with a mild detergent Use a sauna-safe cleaner and a soft brush. Do not use harsh chemicals as they can affect the breathability and scent of the wood. 2. Clean the floors and drain Detergents, dirt and hair accumulate on the floor. A clean floor improves the air quality in the sauna and reduces the risk of bacterial growth. 3. Vacuum or dust Dust affects air quality and the spread of scents. Even a small amount of dust can change the scent of a sauna. Monthly or seasonal deep cleaning Regular, more thorough maintenance will do wonders for the overall appearance and lifespan of your sauna. 1. Washing and possible sanding of benches If dirt or stains have been absorbed into the surface, light sanding will restore the freshness of the wood. Remember to treat the benches with a protective agent intended for saunas afterwards. The benches can also be varnished / recoated, but it is worth consulting a hardware store professional about when it would be a good idea to do this. Treatment will significantly extend the life of the benches. 2. Replacing the sauna stones It is recommended to replace the stones at least once a year, depending on usage. Broken stones can damage the heater and reduce the quality of the sauna. Always remember to check that the heater's heating elements are not touching each other and that there are always enough stones between them. 3. Ventilation check Clean the valves and make sure that the air is circulating properly. Good ventilation affects not only the condition of the structures, but also the feel of the sauna. This is how you keep the sauna's scent world fresh In a clean sauna, scents and aromas work more balanced. For example, Sauna Menthol gives the best refreshing effect when the air quality in the sauna is good, the air circulates and the surfaces are not caked. Use sauna scents correctly Add the fragrances to the sauna water, never directly to the heater. Correct dosage ensures a smooth and pleasant aroma without any pungent or bitter notes. Change the sauna scent according to the situation The use of refreshing scents such as mint, menthol and eucalyptus is emphasized in a clean, fresh sauna. Relaxing scents, on the other hand, come into their own when the sauna is drier and warmer. Summary A clean sauna is long-lasting, safe and pleasant. Daily, weekly and monthly routines keep surfaces in good condition and improve the quality of the sauna experience. Good ventilation, regular cleaning and proper handling of materials create a foundation for a sauna where sauna scents and menthol crystals work in the best possible way.
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