Take a look at our articles, where we discuss the following topics, among others:
What are menthol crystals?
How menthol as a 100% natural raw material brings a cooling and refreshing effect to the sauna. There are many names, for some it is sauna scent, sauna ice or menthol crystal.
The benefits of menthol in the sauna:
Read how menthol opens the airways and brings relief from the flu during a sauna.
The versatile use of menthol crystals:
Menthol is not limited to the sauna - read more about the use of menthol crystals in e.g. foot baths and steam breathing.
Sauna and well-being:
How saunas and Sauna Menthol products support comprehensive well-being and relaxation.
Whether you are a sauna lover, looking for relief from the flu or interested in well-being, our blog offers you plenty of useful information. Stay up to date with the latest tips and be inspired to bring more relaxation into your life!

Blog posts
The growth of sauna culture around the world – a revolution in Finnish sauna art
The growth of sauna culture is significant worldwide Sauna is no longer just a Finnish specialty or a small experience package behind the cottage, but its warmth has conquered the entire international market. In recent years, sauna culture has grown exponentially in the United States, Asia, and Central Europe – and there are a few clear reasons for this. 1. Wellness trends are bringing sauna to the surface People are increasingly looking for more effective ways to recover and manage stress. A sauna offers the perfect place to stop: the heat relaxes muscles, opens the airways and takes care of the skin. When wellness influencers and fitness professionals share their experiences, the moped is eager to show off. An infrared sauna installed in a yoga studio or a luxurious steam room in a spa hotel shows that a sauna is just as suitable for urban everyday life as it is for a cottage pier. In Finland, we often think of the sauna as just our everyday ritual, but around the world it is becoming a huge wellness business. 2. Digital inspiration – from social media to sauna benches Instagram stars, YouTube channels and TikTok videos are highlighting new forms of sauna: from traditional log saunas to increasingly popular futuristic sauna cabins. Sauna scents and steam bath scents – such as the new ones containing menthol – are receiving rave reviews in visual posts. When you see incredible sauna experiences on social media, building your own sauna vision feels even more attractive. Various products that enhance the well-being experience, such as sauna scent, sauna ice, steam bath scent and other related products, further enhance the sauna experience. 3. Cultures meet in the sauna Designer saunas have sprung up in many Asian cities, combining Finnish thermal rituals with Japanese hot tubs and Korean skin care. A spa in the heart of the city offers, for example, a round of five different aromatherapy saunas, and you can choose from several different rituals to create the most pleasant sauna experience for yourself. Different spas offer many different sauna scents as part of the sauna experience. 4. Ecology and Finnish sauna scents More and more consumers are choosing ecologically produced sauna products and sauna fragrances that are based on natural ingredients. Finnish-made menthol-based sauna fragrances have aroused interest: they often offer a freshness combined with nuances of Finnish nature. Sauna Menthol is one of the products that has impressed Finns as a sauna fragrance, and it is noticeable. 5. Sauna as a social experience Community has been at the heart of saunas for centuries. Now this extends to social media live streams, virtual sauna nights and international pop-up events. People meet each other on benches, exchange sauna tips and discover new sauna scents. This kind of social bonding is further increasing the popularity of sauna culture. Summary Sauna culture is no longer limited to Finland – it has become globally popular thanks to wellness trends, social media and innovative product concepts. Whether your sauna is a traditional log sauna, an infrared module or a spa sauna in a city hotel, make it a completely unique sauna experience by using sauna scents and Sauna Menthol. Welcome to the global sauna revolution!
Learn moreSauna Menthol vs. traditional sauna scents - How do they differ?
Sauna scents are a great way to add extra sensations to your sauna experience and create just the right atmosphere for relaxation. The most popular options are traditional sauna scents and menthol-based scents. But how do they differ from each other, and which one is better for you?
Learn moreSauna Menthol expands to Switzerland – Partnership with Saunday opens doors to Central Europe
Sauna Menthol expands to Central Europe – cooperation with Saunday online store and Galaxus opens doors to new markets The Finnish Sauna Menthol product has gained a significant distributor when the Swiss online store Saunday has taken it into its range. At the same time, Sauna Menthol has also been sold on Switzerland's largest online store Galaxus, which provides the product with enormous visibility in Central Europe. This cooperation is an important step towards the internationalization of the product.
Learn moreSauna Menthol®
Sauna Menthol®
Sauna Menthol® enhances your sauna experience and creates a unique spa-like ambiance that soothes and refreshes both body and mind. Menthol makes sauna bathing more enjoyable, longer-lasting, and adds a revitalizing effect to the moments even after your sauna session.
Experience the perfect combination of sauna and menthol with Sauna Menthol sauna ice and steam fragrances. The menthol crystals are made from 100% natural essential mint oil, bringing a fresh, invigorating, and even icy coolness to your sauna. This refreshing contrast to the sauna's heat effectively opens your airways.
Try it out and enjoy the coolest moment of your sauna experience – a perfect gift for any sauna lover!
- Sauna Menthol products are currently available for delivery within Europe only. If you're interested in reselling or international shipping, feel free to contact us.